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Located at the crossroads of east and west, Armenia has rich artisan traditions and unique handicrafts that reflect its history and culture. Influenced by the diverse cultures, Armenian craftsmanship reflects the creativity, resilience, and artistic spirit of its people. In addition to buying Armenian handicrafts as souvenirs, tourists can also attend masterclasses to learn more about centuries-old traditions.

From elegant jewelry that reflects ancient motifs to the world-renowned craftsmanship of Armenian carpets, you will discover a world of colorful pieces. Although some crafts have been lost over the years, more handicraft workshops have been opening during the last 10 years. They are not only the symbols of cultural identity but also bridge the past with the present, preserving the legacy of generations.

So, let’s explore the places where tourists can buy handmade pieces and watch how they are made.

Carpet Weaving 

Armenian carpets hold a storied history that stretches back millennia․ The tradition of carpet weaving has been intricately intertwined with Armenian society, craftsmanship, and identity. It was passed by women from one generation to another and was more a symbol of heritage preservation rather than a mere floor covering.

You can find carpets in the Armenian churches and this tradition can be traced to the Middle Ages. The records dating to the 5th-century mention rugs used in churches and houses. The distinctive features of the Armenian carpets are bright colors, geometric shapes, and some messages embedded within designs. The craftswomen usually used natural dyes from plants and minerals. The most popular was vordan karmir (worm’s red), a red cochineal dye.  

In modern Armenia, the tradition of carpet weaving has been reviving since the middle of the 90s. It happened mainly thanks to the efforts of Diaspora Armenians who have started manufacturing and promotion of the carpets. For example, you can visit the Megerian Carpet Museum in Yerevan to buy a piece from its rich collection and to see how the rugs are weaved.

Khachkars 

Dating back to the 9th century, khachkars hold deep religious and cultural significance. Each one is a unique piece of art and often features intricate patterns, including crosses, leaves, and pomegranate. Found near Armenian churches and cemeteries, khachkars serve as memorials, and prayer stones symbolizing Christianity and Armenian heritage. These stone crosses are included on the UNESCO representative list of the Intangible Cultural Heritage of Humanity and are scattered around Armenia. Tourists can discover some unique pieces near Noravank monastery, in Geghard complex, or near Sanahin and Haghpat monasteries in Lori province.

There are dozens of articles about Armenian cross-stones called khachkars. Tourists may think they can find khachkars only near churches and monasteries somewhere in the mountains.

However, you can find them even in downtown Yerevan. A small khachkar studio is located in the heart of Yerevan on Aram Street. This small place has no doors and everyone passing by can see how the khachkars are carved. In addition, the craftsmen usually hold masterclasses for those who are interested in this unique centuries-old tradition.

Duduk Making 

Traditional Armenian woodwind instrument duduk has a history of more than a thousand years. It is crafted from apricot wood and embodies centuries of Armenian musical heritage. Why is duduk so popular? It’s a simple instrument with a clear design but its haunting notes reflect the sorrow and joy of the Armenian people.

The instrument having a unique timbre is also inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. The instrument gained international recognition thanks to its most famous player Djivan Gasparyan. The sounds of duduk by Gasparyan can be heard in The Gladiator and other famous Hollywood films.  

Today duduk is not only a musical instrument but also a souvenir that you can take home. Some pieces are sold at Vernissage. However, there are also studios where tourists can watch how the instrument is being made or join a masterclass.

Vernissage 

An open-air market in the heart of Yerevan is famous among locals and tourists. It’s a vibrant marketplace where artists and craftsmen sell their goods. The pieces presented at Vernissage range from paintings and carpets to colorful ceramics, jewelry, and handmade chess.

Vernissage opens every weekend and is just a 5-minute walk from Republic Square. Even if you do not want to purchase any souvenirs visit the market just to enjoy its nice atmosphere. Here you can also find musical instruments like duduk and shvi as well as Armenian national costumes.

The fact that most tourists find funny: Vernissage is a place where some strange stuff like old radios, tape recorders, old medical devices, or Soviet-era dishes and medals is displayed. Thus, many tourists visit the spot just to take some colorful photos and get into the spirit of a bazaar where new and old meet in nearby stalls.  

Where to See Pieces of Ancient Art?

The Historic Museum of Armenia is a captivating destination for tourists willing to see the pieces of ancient art. Located in Republic Square, the museum houses an extensive collection of archeological findings that trace the country’s history and cultural heritage. Among them are weapons and clay pottery from the Bronze and Early Iron Ages.  

The ethnographic department displays the life of Armenians through the ages, showcasing traditional clothing, crafts, and daily life objects.

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Memories That Speak For Themselves!

Anna Corradi

Salve, siamo 4 amiche da poco rientrate da un bellissimo viaggio in Georgia e Armenia organizzato interamente da Levontravel, che dire, ottima agenzia situata proprio nel centro di Yerevan difronte all’hotel dove abbiamo alloggiato, di entrambi i paesi ottime le guide molto preparate e parlanti perfettamente italiano, ottimi gli autisti sempre pronti ad accontentarci alle nostre richieste, ottimi i mezzi su cui viaggiavamo ( con acqua sempre fresca a disposizione), ottimi gli hotel, abbiamo mangiato benissimo ( troppo), quindi grazie a questi 2 splendidi paesi di cui conoscevamo ben poco. Un ringraziamento perticolare va però a ELINA il nostro contatto di Levontravel sempre a disposizione, sempre pronta a rispondere ai nostri dubbi, prima, durante e dopo il nostro viaggio ( praticamente anche di notte) Grazie di cuore Elina sei stata molto importante per noi e grazie Levontravel.

Suzanne Ayvazian

Hello David, It was lovely to meet you yesterday and express our appreciation for your efforts getting our tour of Armenia organized. It has all been such a positive experience. Thanks for your help,

Liliane Dirkx

Cher David, Je vous envoie ce petit mot au nom de tous mes camarades pour vous dire que nous avons été très contents de notre voyage en Arménie avec votre agence. Le pays est magnifique, plein d’intérêt, et c’était une vraie découverte pour nous. Andranik est un excellent guide, très érudit, qui a su nous présenter son pays avec enthousiasme et compétence! Spartak nous a conduit partout avec adresse et prudence, il était très attentif à notre sécurité et à notre confort. Leur compagnie, à tous les deux, a rendu notre voyage facile et passionnant. Merci à votre équipe! Nous en dirons du bien autour de nous!

Swiss Tourists

Dear Christin I was with my wife Margrit a member of Harold Küllings last week travel group to Armenia and Artsakh. I just wanted to tell you that this expedition was very good. The travel was excellently prepared by you and Harold. The program, the destinations, the hotels and everything was good. Our tour guide Mery was super and could not have been better. She is clever, knows everything, is relaxed, can motivate the participants, is open minded and easy going. She deserves the Award of our group. Many thanks to you and to Mery. From Switzerland

Harold

Dear Kristin, Thank you for the excellent organisation of our trip to Armenia and Artsakh. We returned well last Sunday to Switzerland. Please may you transmit our thanks also to the safe driver Raffael und our amazing guide Mery. She was really very competent and charming, the best I have seen after travels thru 118 countries of the world. Kind regards and all the best for future

Pascal

Bonjour Christine! Juste petit mot pour debriefing rapide suite retour des clients. Hotel parfait . Vos services , la guide (très sympatique et francais parfait) et le chauffeur: PARFAIT . Donc un grand merci . Et j espère avoir l occasion de retravailler avec vous rapidement . Cordialement

Arpy Basmadjian

Dear Levon Travel, I waned to THANK YOU, very much for putting together a wonderful wedding. This was beyond my expectations. Every detail was worked on the make sure that things are put in order.I will definitely refer you to everyone that wants to get married in Armenia. Thank you again very much. Best regards,

Faten Sleem

Dear Levon Travel Team, We are back from an amazing trip and you had a lot to do to make it really memorable. We would like to thank you for the great organization, coordination and support you provided us with. The visit is well chosen, the guide is a sweetheart and the driver a real gentleman. Best regards, Faten Sleem (Lebanon)

Nora Sarkisyan

Dearest Levon Travel Team, Thank you very much for making our Armenia trip Flawless and pleasant experience! We were pleasantly surprised with the impeccable service of aeroflot personnel, we will defiantly fly them again. Your office personnel in Yerevan were very helpful and fast in finding us a great hotel for the last 5 days of our stay. Overall you made our Armenia trip a very Memorable and a happy one. Vahe and I thank you very much! Warmest regards, Nora Sarkisyan (America)

Laszlo and Szilvi

Dear Levon Travel Team, Our group safely came back home from a very successful tour to your country. Our passengers were satisfied with your contribution for our trip. Thank you for your organization and successful cooperation. We would especially like to thank you for introducing us to guide. He was very well prepared, precise with excellent communication skills, very helpful and good natured. All our passengers were very fond of him. We would like to organize a trip to your beautiful country, and I myself would like to come back because I found your country very interesting and appealing. With a hope for a successful cooperation in the future! Best Regards, Laszlo and Szilvi (Hungary)

Karin und Jupp Schöpp

Wir wollten uns noch einmal bei Ihnen bedanken. Wir haben einige geführte Reisen mit verschiedenen Gesellschaften mitgemacht, doch diese Armenienreise war in unseren Augen die mit Abstand beste,vor allem wegen der kompetenten Leitung von Lilit. Sie hat uns das Land nicht nur näher gebracht, sondern wir haben es richtig lieben gelernt und überlegen, ob wir nicht irgendwann noch einmal zurückkehren wollen. Karin und Jupp Schöpp (Deutschland)

Silva Mesrobian

Dear Levon Travel Team, Thanks so much for the wonderful service! We had a great time with the guide and the driver. They are the Best and Levon Travel is the Best of The Best! Best Regards, Silva Mesrobian (America)

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