For tourism professionals, attending international B2B exhibitions is essential. Travel exhibitions often look like wonderlands for curious tourists. There are rows of stands, colorful brochures, and tempting videos of new destinations. But for industry professionals, the experience is very different.
A B2B event like TTG Travel Experience in Rimini isn’t about picking the next holiday destination but spotting market trends.
Tour operators, agencies, and service providers exchange knowledge, strike deals, and set the tone for the year ahead. And Armenian companies need to be there. This year, Levon Travel will attend TTG Rimini 2025 as a guest. Let’s see why this exhibition is important.
What is TTG Travel Experience?
Held in Rimini, TTG Travel Experience is Italy’s leading B2B travel exhibition and one of the most important trade shows in Europe.
Unlike consumer fairs where travelers look for their next holiday, TTG is designed for professionals. The event brings together tour operators, travel agencies, airlines, hoteliers, and destination marketers.
Each year, TTG highlights the latest shifts in global tourism: sustainable and responsible travel, wellness and slow tourism, AI and tourism, and the rise of experiential journeys.
TTG also usually hosts dedicated events like “The Luxury Event,” “InOut | The Hospitality Community,” where participants dive deep into niche markets.
Why does it matter? Because this is where the industry’s next big moves are first seen. Professionals can connect with thousands of international buyers, learn how traveler expectations are developing.
This year’s agenda touches on some of the industry’s hottest topics: from regenerative tourism and AI-driven bookings to wellness travel, hospitality branding, and food service innovation.
For countries like Armenia, TTG provides a chance to reach new partners and present itself as an inspiring, authentic destination for European travelers.
Why is Levon Travel Attending?
For Levon Travel, international B2B expos are about shaping what comes next.
Events like TTG Rimini matter because they give a chance to sit down with colleagues, present the services, and find potential opportunities for attracting tourists from new markets.
Levon Travel has always believed in being present at important tourism exhibitions. That’s why we never miss major events like ITB Berlin or the Arabian Travel Market (ATM) in Dubai.
Our stand was at the ITB Berlin 2025 once again, building on years of valuable exchanges about global travel trends. Moreover, Levon Travel has been a proud participant in the prestigious ITB Berlin exhibition since 1999.
And then there’s Italy. Over the past few years, Levon Travel has welcomed several Italian groups, creating custom-made itineraries that highlight Armenia’s culture, history, and landscapes.
With Italian media writing more about Armenia, TTG Rimini is the perfect moment to build on this momentum. For us, it’s about more than promotion, but keeping Armenia moving forward as a must-see destination.
Opportunities for Armenia
Armenia is in a sweet spot right now. There are more cheap and direct flights from Europe and the Middle East.
In the past, coming to Armenia was a headache as there were few direct flights. The situation has changed, and the effect is clear. Now more people are looking at Armenia, saying, “Hey, I could spend 3-4 days here.”
Low-cost airline connections mean shorter trips are possible, and that opens up lots of doors.
One big opportunity is Armenia’s rich and unique offerings: ancient monasteries, Christian heritage, nature, wine culture, and much more. Another advantage Armenia can offer is delicious local food.
For travelers who want something different, not the standard beach-hotel holiday, Armenia has gems off the usual tourist routes.
For countries like Italy, with its own well-developed tourism industry, this may feel a little complicated. However, there can always be an itinerary that will attract even people from a “tourist country”. Professional travel agencies do their best to present tours that will leave no tourist indifferent, regardless of the country he or she come from.
The most important challenge is awareness. Travelers may still not know enough about what Armenia can offer. They may be skeptical about whether they can find luxury amenities that are more common in established destinations.
Therefore, it’s important to show Armenia at such exhibitions as TTG Rimini, where tourism professionals are searching for such exciting destinations.
