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what is Armenia known for
armenia's tourism

Why is it easier to visit Armenia in 2025 than ten years ago? The answer is easy: there are more flights, more hotels, and high-quality cafes and restaurants. Besides, there are so many activities that you would hardly expect to find in a small country like this,

Armenia continues to shine as one of the most exciting travel destinations. If you live in here you can see it just by walking in downtown Yerevan. You will hear dozens of different languages here and there.

If we speak the language of facts in September 2025 alone, the country welcomed 229,124 tourists. Meanwhile, from January to September 2025, total inbound visits reached around 1,734,247.

This blog brings you the latest updates and international headlines about the Armenia’s tourism.

New Airport Terminal is Coming

airlines flying to Armenia

Zvartnots International Airport is the main airport in Armenia.  It is located about 15 km west of the center. Airport managers say the traffic is growing fast and has reached 5.5 million passengers annually. It is not surprising, as now it receives many more flights.

The news is that Zvartnots is set for a dramatic expansion. The facility will double in size with $500 million investment in response to surging passenger numbers.

This ambitious project will add more boarding gates, increasing from six to sixteen, and more than double the space for immigration, customs, and arrivals halls.

Beyond Yerevan, Armenia is also exploring upgrades for regional airports.

Armenia Nominated for Travel Awards

Imagine announcing to the world that Armenia has secured a top spot among global travel destinations. It’s true now, and our country has earned a nomination as World’s Leading Heritage Destination 2025, a category that highlights nations celebrated for their cultural legacy, ancient sites, and timeless stories.

World Travel Awards are like the “Oscars” of the travel industry. Voting is open until October 26, 2025, and every vote counts as Armenia seeks to have its place in the spotlight.

Armenia in Global Media Headlines

In recent months, Armenia has continued to appear in the headlines and has been building its reputation as a vibrant travel destination in the Caucasus. International media outlets are increasingly spotlighting Armenia’s transformation into an adventure tourism hub. Here are several articles that highlight country’s top activities.

Revelation from the Telegraph

The Telegraph article by Anna Selby, titled A Trip to Armenia Was One of the Greatest Travel Revelations of My Life,” is an in-depth, first-person account of her journey across Armenia.

Selby opens with a charming story about the Georgian Armenian border, where an immigration officer delays her only to chat about. She explores the country’s deep and sometimes tragic history, visiting the Genocide Museum in Yerevan, and reflects on Armenia’s rebirth after war, natural disasters, and Soviet rule.

The author visited Gyumri, where she admired its architecture; Yerevan, with its pink hues, Tamanyan’s circular city design, and the majestic Cascade Complex; and Dilijan. The article praises the wine culture, food, music, and vibrant nightlife, highlighting local cuisine and the capital’s safety and charm.

Selby is surprised by Armenia’s sophistication and spirit — its elegant architecture, proud identity, and ease of travel.

HuffPost Italia about Armenia Tourism

The HuffPost Italia piece tells about Armenia’s rising role in adventure travel. It paints the country (slightly larger than Sicily) as a hidden gem that beckons the curious and fearless.

Instead of mass tourism, the author describes Armenia as a place to travel “slow & easy,” weaving ancient monasteries with rugged landscapes. The article also celebrates the Skyball Festival, where hot-air balloons soar over Yerevan, Garni, and Aparan, drawing pilots from around the globe — and calls attention to paragliding over Tavush, rafting in Debed Canyon, and ziplining in Byurakan and Kapan.

The article goes further to spotlight Armenia’s new trail (1,000 km), which threads through remote villages, forests, and mountains.  

It’s not the first time Armenia is mentioned by the Italian media. Armenia has gradually become popular among Armenian tourists, which can be explained by direct flights to Italian cities. 

Winter Holiday from National Geographic

Armenia’s tourism is not only about summer and fall.  As winter approaches the highlands, National Geographic invites travelers to see Armenia in an entirely new light.

 The article, “Your Perfect Winter Trip to Armenia, Mapped Out,” recommends a four-day journey through monasteries, quiet ski runs, frosted forests, and steaming hot springs.

The authors covered everything from strolls in Yerevan and local dishes like ghapama to a visit to Myler, a brand-new mountain resort that is only around one hour’s drive from the capital city. The article says Myler becomes the center of winter sports: 13 miles of groomed slopes, lifts, ski schools, and Aragats.

Another two days can be spent in Dilijan National Park and Jermuk with their forests and hot springs. Why is Armenia perfect for a winter traveling experience?  The article says it has beautiful terrain, compact roads, and rich culture to explore beyond winter activities.

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Memories That Speak For Themselves!

Anna Corradi

Salve, siamo 4 amiche da poco rientrate da un bellissimo viaggio in Georgia e Armenia organizzato interamente da Levontravel, che dire, ottima agenzia situata proprio nel centro di Yerevan difronte all’hotel dove abbiamo alloggiato, di entrambi i paesi ottime le guide molto preparate e parlanti perfettamente italiano, ottimi gli autisti sempre pronti ad accontentarci alle nostre richieste, ottimi i mezzi su cui viaggiavamo ( con acqua sempre fresca a disposizione), ottimi gli hotel, abbiamo mangiato benissimo ( troppo), quindi grazie a questi 2 splendidi paesi di cui conoscevamo ben poco. Un ringraziamento perticolare va però a ELINA il nostro contatto di Levontravel sempre a disposizione, sempre pronta a rispondere ai nostri dubbi, prima, durante e dopo il nostro viaggio ( praticamente anche di notte) Grazie di cuore Elina sei stata molto importante per noi e grazie Levontravel.

Suzanne Ayvazian

Hello David, It was lovely to meet you yesterday and express our appreciation for your efforts getting our tour of Armenia organized. It has all been such a positive experience. Thanks for your help,

Liliane Dirkx

Cher David, Je vous envoie ce petit mot au nom de tous mes camarades pour vous dire que nous avons été très contents de notre voyage en Arménie avec votre agence. Le pays est magnifique, plein d’intérêt, et c’était une vraie découverte pour nous. Andranik est un excellent guide, très érudit, qui a su nous présenter son pays avec enthousiasme et compétence! Spartak nous a conduit partout avec adresse et prudence, il était très attentif à notre sécurité et à notre confort. Leur compagnie, à tous les deux, a rendu notre voyage facile et passionnant. Merci à votre équipe! Nous en dirons du bien autour de nous!

Swiss Tourists

Dear Christin I was with my wife Margrit a member of Harold Küllings last week travel group to Armenia and Artsakh. I just wanted to tell you that this expedition was very good. The travel was excellently prepared by you and Harold. The program, the destinations, the hotels and everything was good. Our tour guide Mery was super and could not have been better. She is clever, knows everything, is relaxed, can motivate the participants, is open minded and easy going. She deserves the Award of our group. Many thanks to you and to Mery. From Switzerland

Harold

Dear Kristin, Thank you for the excellent organisation of our trip to Armenia and Artsakh. We returned well last Sunday to Switzerland. Please may you transmit our thanks also to the safe driver Raffael und our amazing guide Mery. She was really very competent and charming, the best I have seen after travels thru 118 countries of the world. Kind regards and all the best for future

Pascal

Bonjour Christine! Juste petit mot pour debriefing rapide suite retour des clients. Hotel parfait . Vos services , la guide (très sympatique et francais parfait) et le chauffeur: PARFAIT . Donc un grand merci . Et j espère avoir l occasion de retravailler avec vous rapidement . Cordialement

Arpy Basmadjian

Dear Levon Travel, I waned to THANK YOU, very much for putting together a wonderful wedding. This was beyond my expectations. Every detail was worked on the make sure that things are put in order.I will definitely refer you to everyone that wants to get married in Armenia. Thank you again very much. Best regards,

Faten Sleem

Dear Levon Travel Team, We are back from an amazing trip and you had a lot to do to make it really memorable. We would like to thank you for the great organization, coordination and support you provided us with. The visit is well chosen, the guide is a sweetheart and the driver a real gentleman. Best regards, Faten Sleem (Lebanon)

Nora Sarkisyan

Dearest Levon Travel Team, Thank you very much for making our Armenia trip Flawless and pleasant experience! We were pleasantly surprised with the impeccable service of aeroflot personnel, we will defiantly fly them again. Your office personnel in Yerevan were very helpful and fast in finding us a great hotel for the last 5 days of our stay. Overall you made our Armenia trip a very Memorable and a happy one. Vahe and I thank you very much! Warmest regards, Nora Sarkisyan (America)

Laszlo and Szilvi

Dear Levon Travel Team, Our group safely came back home from a very successful tour to your country. Our passengers were satisfied with your contribution for our trip. Thank you for your organization and successful cooperation. We would especially like to thank you for introducing us to guide. He was very well prepared, precise with excellent communication skills, very helpful and good natured. All our passengers were very fond of him. We would like to organize a trip to your beautiful country, and I myself would like to come back because I found your country very interesting and appealing. With a hope for a successful cooperation in the future! Best Regards, Laszlo and Szilvi (Hungary)

Karin und Jupp Schöpp

Wir wollten uns noch einmal bei Ihnen bedanken. Wir haben einige geführte Reisen mit verschiedenen Gesellschaften mitgemacht, doch diese Armenienreise war in unseren Augen die mit Abstand beste,vor allem wegen der kompetenten Leitung von Lilit. Sie hat uns das Land nicht nur näher gebracht, sondern wir haben es richtig lieben gelernt und überlegen, ob wir nicht irgendwann noch einmal zurückkehren wollen. Karin und Jupp Schöpp (Deutschland)

Silva Mesrobian

Dear Levon Travel Team, Thanks so much for the wonderful service! We had a great time with the guide and the driver. They are the Best and Levon Travel is the Best of The Best! Best Regards, Silva Mesrobian (America)

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