Armenia has recently captured the attention of international travel media. Starting from June, several articles pointed to Armenia as one of the most exciting and undiscovered destinations of 2025. And they are right, as summer is the perfect time to discover Armenia in a new light.
Publications in English, German, Italian, and Spanish have spotlighted Armenia for its breathtaking nature, history, and rich cuisine.
More travelers seek authentic experiences and are not happy with traditional tourist spots. In this sense, Armenia brings a fresh breath. It can interest the tourists who prefer historical and religious sites at the same time, offering winetasting, gastronomy, and extreme adventures.
Let’s figure out how international media sees Armenia as a tourist destination.
The Times calls Armenia “Captivating European Destination”
In its recent feature, The Times praises Armenia’s captivating blend of natural beauty, timeless culture, and heartfelt hospitality.
Travel writer Anna Murphy guides readers through the town of Dilijan, but central to the story are Armenia’s iconic monasteries Noravank, Tatev, and Geghard. The article highlights how Noravank’s red canyon walls mirror the monastery’s hues, while Tatev is accessed via the breathtaking “Wings of Tatev” cable car, dangling over the gorge.
Murphy also describes an enchanting moment at Geghard, where a spontaneous folk performance echoed through the church cave. According to the author, equally compelling is Armenia’s famed brandy culture. “The first thing I was told after I had crossed the border from Georgia is that ‘Winston Churchill loved Armenian brandy’,” she writes.
UAE’s Travel Coverage: “Armenia Travel Guide”
The National News, one of the most popular English-language websites in the UAE, highlights Armenia as a fast-emerging getaway destination for travelers from the UAE and across the Gulf.
With direct flights, visa-free access, and pleasant summer temperatures, Armenia offers an ideal escape from the desert heat.
The article provides practical travel advice, covering the best seasons to visit, top attractions like Lake Sevan, Garni Temple, and Yerevan’s city life, along with recommendations for local cuisine and handcrafted souvenirs. It also emphasizes Armenia’s distinct four-season climate. The piece also notes the growing interest among Emirati travelers in outdoor adventures, history, and culinary tours.
Armenia Gains Attention in Spanish Media
Popular Spanish website InOut Viajes highlights Armenia as a rising destination for adventure and nature lovers.
The article notes a 21% increase in Spanish tourists visiting Armenia in 2024. This is because of the availability of direct flights from Barcelona.
Armenia surprises with its variety: alpine meadows, deep canyons, dense forests, and volcanic plateaus all within a compact area, the article says. It points to the waters of Lake Sevan, one of the highest alpine lakes in the world, and the Dilijan National Park.
The article also mentions a range of extreme adventure activities. The list includes climbing Mount Aragats, paddleboarding on the Azat Reservoir, hiking through the Gnishik and Noravank gorges, paragliding, rafting, ziplining, and skiing in Tsaghkadzor or MyLer Resort.
Additionally, Armenia’s Khosrov Forest State Reserve, one of the oldest in the world, offers trails filled with rare plants and endangered species like the bezoar goat and griffon vultures.
Italy’s Perspective: “7 Days to Discover Armenia”
Italian travel outlet TGCOM24 recently published a guide titled “Sette giorni per scoprirla” (Seven Days to Discover), offering a week-long itinerary for exploring Armenia.
The article positions the country as an ideal destination for Italian travelers who value cultural depth, natural beauty, and authentic food experiences.
The suggested journey begins in Yerevan, with visits to Republic Square, the Cascade, and the city’s vibrant museums and art scene. From there, it heads to the Temple of Garni, followed by the Geghard Monastery. Visitors are also encouraged to experience traditional Armenian bread-making in nearby villages.
The authors offer to visit Lake Sevan, known as the “blue-eyed beauty” of Armenia, and Dilijan. Along the way, the article highlights the country’s monasteries, rich culture, and exceptional hospitality.
Surprising Facts About Armenia in German Media
Tourexpi, one of the biggest European websites focused on tourism, spotlights Armenia’s distinctive identity. The article begins with a standout claim: Armenia is home to the world’s oldest known winery, located in Areni and dating back over 6,000.
Another intriguing highlight featured in the article is Armenian lavash, the soft flatbread recognized as UNESCO’s intangible cultural heritage. The article also notes the enduring fascination with chess. It recalls that chess has been in the school program since 2011, helping Armenia become a global chess powerhouse with many world-class champions per capita.
Altogether, German readers are encouraged to discover Armenia not just for its scenic landscapes but for the surprising richness of its history, gastronomy, and cultural legacy.